The marketing of foods and non-alcoholic beverages to children Essay

The marketing of foods and non-alcoholic beverages to children. Setting the research agenda - Essay Example 182-84). In that context, four issues in marketing that need more research to help correct where the problem is and save the children from childhood conditions arise, which include: This paper analyses the article on the basis of the four issues, which includes supporting the available evidences. According to Hastings (2003), in the UK, children are exposed to widespread advertising, and the advertised diet does not meet health standards recommended by healthcare experts (p. 5). In the same perspective, a study by Kelly, Baur, Bauman, King, Chapman, and Smith (2011) noted that sport sponsorship by food firms is extensive and investment of the industry in this marketing is enhanced. Companies in this group include KFC, and McDonalds amongst others. According to Hastings, McDermott, Angus, Stead and Thomas (2006), corporate sponsorship of organizations and events represents a kind of food and beverage where children are highly exposed. According to IEG sponsorship report (2010), sponsorship represents the fastest expanding kinds of marketing with industry spending on the entire sponsorship promotions augmenting by 22% from 2007 to a worldwide value of US$46.3 bil lion. It further indicates that this growth in spending on sponsorship surpasses that of other sales and advertising promotions. Kelly and colleagues (2006) sought to explain why children are very exposed and found in the study by Story and French (2004) that children are Key stakeholders in their parents’ choices. Story and French (2004) found that children are seen by the food industry as a pivotal market sector, as they influence their own purchases and their parents. According to them, developing brand loyalty at that young stage of life also looks for guaranteeing lifelong product purchases. Therefore, it is necessary for the food and beverage companies to advertise to children as they are Key stakeholders. However,

Applied international macroeconomics projet between 1956 1986 Essay

Applied international macroeconomics projet between 1956 1986 - Essay Example Tunisia, officially known as the Tunisian Republic, is a country situated on the Mediterranean coast of North Africa, bordering with Algeria to the west and Libya to the southeast. Tunisia got its independence from the French colonialism in March 20, 1956 and Habib Bourguib became the president of new state. He established a strict one-party political system with a strong hold on economy and state resources and their allocation. One of Tunisia’s outstanding characteristics is its remarkable economic development, sustained over many decades and currently driven by a process of market liberalization and integration into world markets (Country Cooperation Strategy for WHO and Tunisia 2005–2009, 2006, p. 7).Historically, Tunisian economy has gone through fluctuating periods of growth and instability. Its has gone through a transition period of a centrally planned to a more privately managed economy and stabilization and later as a structural reform programs.The purpose of f ollowing paper is to briefly highlight the important aspects of Tunisian economy during1956 to 1986 period. The paper discusses important economical during this era by splitting it into two sub-periods; namely;- Transition period of a centrally planned to a more privately managed economy and the stabilization (1956- 1970), and - An era of structural reform programs (1971- 1986).Tunisia, officially known as the Tunisian Republic, is situated on the Mediterranean coast of North Africa, bordering with Algeria to the west and Libya to the southeast. ... crisis and instability. Its has gone through a transition periods of a centrally planned economy to a more privately managed economy and the stabilization (since 1956 to 1970) , and structural reform programs 1986-87. W can divide this entire period of economic developments into two sub- periods namely; - Transition period of a centrally planned to a more privately managed economy and the stabilization (1956- 1970), and - An era of structural reform programs (1971- 1986). Transition Period of a Centrally Planned to a more Privately Managed Economy and the Stabilization ;1956- 1970. At the time of independence in 1956, Tunisia was facing a crippling economic position mainly because of the huge transfer of money abroad by the wealthy Europeans, who had left the country. Yet the country and its leadership were quite optimistic and had strong determination in their potential and progress. They set their targets mainly focusing on education, modernization agriculture and infrastructure and industrialization and heavily invested in these sectors. Although these were fine priorities, yet unfortunately in sixties, they could not reap enough of the benefits to the masses because of their long term investment requirements and strict government policy control over theses sectors. During this period per capita income could not increase with an increase in investment. Government strict policy control over economy resulted a rapid increase of money supply and aggregate demands. These factors considerable increased the inflation rate and above all raised foreign payment imbalance. More than 70% of investment was public. More than half of total investment was based on

Language development& early literacy in multilingual context Essay

Language development& early literacy in multilingual context - Essay Example In multilingual contexts, the learning experience and process of the first language significantly affects the acquisition of the second and other additional languages (Robertson and Nunn 2006). Basing on this, this essay tries to highlight the role of an early childhood practitioner in the learning process. It highlights the appropriate planning and implementation of the learning process in such contexts. This essay explains the childhood language learning process, together with the factors affecting language development. It also discusses the current approaches in childhood language learning and gives ways that can be used to improve the process. Before writing this essay, a number of ethical issues and confidentiality have been taken into account. The first thing that has been taken into account is to provide information that has no bias. This essay tries to provide practices and theories that can be used all over the world to better the learning process in early childhood learning centers. In addition to this, this essay cites all the sources from which the information used has been obtained. This will help readers to read more about the topic in case they need more inf ormation (Wang 2011). Language development at an early age is an important process and needs keen concern and support. It forms the foundation on which future language learning and literacy acquisition is build. The degree and ease with which children learn a language can also be a great predictor of future academic success and has many long-term implications in the social and economic sectors. This affects the development and interactivity of individuals in a family and in the society. Many things in the society affect language learning at an early age. This is because, during the learning process, a child always interprets information from the environment and forms his or her own perceptions of what language is and of how to

Academic freedom in the classroom Essay Example | Topics and Well Written Essays - 750 words

Academic freedom in the classroom - Essay Example They believe that the instructor’s profession has nothing to do with the social or political issues happening around them and they must strictly adhere to the academic syllabuses. On the other hand, some others believe that the learning of a student would not be perfect if he fail to learn from the surroundings. Students are living in the society and the basic aim of the education is to make the students capable of living a healthy social life and to make them good citizens. For that purpose it is necessary for them to learn about the present things happening around them as well. This paper discusses these two different views briefly. KEVIN BARRETT, a lecturer at the University of Wisconsin at Madison, who has a one-semester contract to teach a course titled â€Å"Islam: Religion and Culture,† acknowledged on a radio talk show that he has shared with students his strong conviction that the destruction of the World Trade Center was an inside job perpetrated by the American government (Fish, 2006). It is evident that Mr. Barrett has expressed only his opinion about the trade centre destruction. It is a fact that sometimes such premature opinion by a professor would mislead the students. On the other hand, in order to analyze different dimensions of an issue and also to develop critical thinking, such opinions might be helpful. It should be remembered that the topic academic freedom has nothing to do with the content. ‘Critics charge that the professoriate is abusing the academic freedom in four ways: (1) â€Å"indoctrinate† rather than educate; (2) fail to present conflicting views on contentious subjects, thereby depriving students of educationally essential â€Å"diversity† or â€Å"balance†; (3) intolerant to students’ religious, political, or socioeconomic views, thereby creating a hostile atmosphere in the classroom; and (4) interject material, irrelevant to the subject of instruction’ (Report "Freedom in the classroom, 2007) It is a fact

Globalisation of Markets Essay Example | Topics and Well Written Essays - 2750 words

Globalisation of Markets - Essay Example Globalisation of Markets Levitt’s research relies on secondary data, observation and statistical evidence pertaining to the globalisation of markets via technological innovation and the emergence of global products. He does not define his research strategy, nor does he clearly specify his data sources. This, however, does not detract from the value of his study as what emerges is a highly valuable and well-articulated explanation of an emergent market phenomenon. Levitt concludes that the world has become flat and that corporate entities must tailor their marketing strategies for greater consistency with this new reality. As he contends, the flattening of the world/globalisation, has led to the evolution of the global consumer, with the implication being that consumer preferences are no longer determined by geography and culture. In addition, emergent technologies have transformed economic realities in such a way that national borders are increasingly porous, thereby facilitating the transnational flow of goods and services. It is contingent upon companies to address the new reality, as accurately described and defined by Levitt, if they are to remain competitive within the parameters of a globalised economy while, at the same time, exploit the economic potentials of this reality. Levitt’s article, as may have been deduced from the preceding, emerges as a definitive introduction to globalisation and its impact on international business operations. Levitt provides a precise and concise definition and discussion of this new reality, alongside a prescript for business and marketing strategies therein.

Economic Policy of Egypt Essay Example | Topics and Well Written Essays - 1000 words

Economic Policy of Egypt - Essay Example Hence, in this case the economic policy of Egypt is taken up for study. Egypt is one of the most populous countries in the Arab world and the country has been undergoing many significant economic and political changes. The government of Egypt has begun the reform movement in the year 1991. The most important reform that the government has done is reducing the taxes and tariffs. The other reforms include making the national budgeting information more transparent and privatization of public enterprises. The government plans to make the private sector more empowered and hopes that these measures will increase their competitiveness. The essay attempts to highlight the challenges and the opportunities that are created through the new economic policy of the Egypt. Economic indicators show that after Egypt became more vigorously engaged in a process of structural reform to increase the role of private sector, the free market and the international trade in the economy, the country's growth performance has varied from a declining phase in the latter half of the 1980s, to acceleration through much of the 1990s, followed by another declining phase during 1999-2003. The GDP growth rate of Egypt between the period of 1960 to 2000 is as follows: During the period of 1960 till 1970 the country has low growth and the share of private sector was very low. Though the government had adopted import substitution and had introduced social services, the economic growth of the country did not take off. But the period of 1975 till 1985, the country was enjoying a high growth rate in the GDP levels and this was because of the introduction of the Open door policy and from the business created through the Suez canal. Between 1986 - 1991 there was a sharp increase in the inflation rates. The rise in inflation during that period was due to the government's expansionary monetary policy to finance the fiscal deficits which was about 15% of the GDP during that period. Also during this period the government adopted the fixed exchange rate policy which resulted in a very flourishing black market. After 1991, the government of Egypt introduced stabilization efforts and the fiscal deficit decreased from 15% to 1.3 % of GDP and the inflation has returned to single digit values. Also during this period the government adopted the privatization of the state enterprises and also free exchange rate mechanism was introduced. The level of budget surplus of Egypt was -20% in 1991 and there is a huge improvement in the budget surplus to -2% in 2003 because of the combined effect of these policies. According to a study, "between 1999 - 2003, though there was an increase in the budget the country experienced several shocks including the Luxor terrorist attack in 1997, the global financial crisis of 1997-99, and a domestic financial scandal in 1998-99. All of these events had severe repercussions for Egypt and sent the economy into a decelerating growth phase. The financial scandal, in particular, had a chilling effect on the growth of credit to the private sector. Negative shocks continued for the next few years, as witness the September 11 attack (2001) and the subsequent invasion of Iraq (2003). The Egyptian government reacted to the initial shocks by expansionary fiscal policies (clearing of arrears as a stimulus to the private sector, as well as an increase in public investment in "mega" projects), which resulted in a worsening fiscal stance. Budget deficits increased from 0.9% of

Managing Change Essay Example for Free

Managing Change Essay An investor should be benefited from the construction project; the benefits include profits, business development, utilization of resources and jobs. The investors will be interested to invest in the project only when there are accurate forecasts that would provide long term benefits. The construction industry is highly uncertain, and there is a possibility of risk. As the risks influence the profits, it is important to anticipate the assumption of risks and be calculated into a feasibility analysis and this would avoid the risks for the benefit of the investor. Firmansyah, 2006). Construction industry has many problematic issues in the United Kingdom and majority of the problems have been the direct consequences of the decisions taken by the professionals of the construction industry, and the financial institutions. Project feasibility study enables optimization to provide the profits. The present study will suggest some changes to be adapted for the feasibility of the construction project. Problem statement Construction industry in the economic downturn has problems from the financial institutions and professionals. This constraint has reduced the profits and the constraints are largely associated with the decisions of the professionals. An effective planning requires the adoption of some changes that make the project feasible in order to get the profits. Zenith is a construction company is losing profits as the projects are not feasible due to the non-adoption of changes in decision making by the professionals and financial institutions. Present study The present study is a project feasibility study that analyses the problems associated with the construction industry and suggest the changes to be adopted by the management of the Zenith construction company for the project to be feasible. Problems and issues of the construction industry in UK House purchase credit facilities Owning a house is becoming increasingly difficult to various sectors in the society due to the lack of funds to invest on commercial development projects. Population size and demographics Population is increasing and also becoming older, and an important aspect is that there is no correlation between the population growth and the households. The growth of the households is disproportionate with the increasing population. Consequently there is also a significant change in the demographics. Density of the population United Kingdom has become one of the densely populated areas of Europe and this creates a lot of pressure that cannot be sustained. This pressure is mostly towards the countryside with limited natural resources. Brownfield development The Government has restricted the construction work on the green fields, and sixty percent of the construction work should be targeted on the brown fields. Environmental impact on buildings There are environmental concerns arising due to the unsustainability emanating from millions of buildings which are existing and the new building that are built every year. The activities of the construction industry such as demolition, maintenance, repair and conversion poses an immediate and long term problems to the environment. However, this has decreased relatively with reference to the construction industry. Brown field development The Government of UK introduced a planning policy that aims at increasing the use of Brown field sites for construction. This policy promotes greening and addresses the public fears on the spreading of the cities to the low density rural lands. There are certain empty lands left by the major manufacturing industries that incurred heavy losses and some areas of the city which require regeneration. The development of these areas may provide some solution at least to some extent to the demand for housing in the commercial market of UK. The target set out by the government to develop new houses was sixty percent by 2008, however, in the policy the term PPS3 means vacant lands and the lands which are in use and have potential for development. The percentage of the new homes built on the brown fields increased from 53 to 56 percent in ten years. If the refurbishments works included in the policy are considered there is an increase of 3 percent and it is not a difficult task to achieve. Some commentators argue that the target for brown field can be raised to 100 percent by taking up the development in north and mid lands. Another viable alternative includes the utilizing the existing lands and buildings, as the construction of new buildings is expensive. The forecast is that there may be a still more shortage of financial resources in future. Population density A high level of density placed a heavy pressure on the country side for its natural resources. Pressure has increased on utilization of the green belt and other open areas for housing to meet the demands in the commercial markets. There is a decrease in the percentage of green and pleasant land, as there is a 5 percent increase in the construction of home in the rural areas. (Department for Environment and Rural Affairs. 2000) The situation can be improved if the existing buildings are used in an efficient way. Feasibility study The feasibility studies for any project are aimed at knowing the strengths, weaknesses, opportunities and threats in the business environment. The study is also carried out for knowing about the required resources, and the possibility of success. Feasibility study assesses the cost of project and the value attained from those costs and a good feasibility study provides a historical background of the product, accounts, operations and management, financial data, legal requirements and tax structures. (Justis,et,al, 1979). Five common factors of feasibility study Technology and system feasibility The aim of carrying out the technological feasibility study is to find out the technological capabilities of the company in terms of hard ware, software, expertise, and personnel to handle the project up to its completion. Economic feasibility The effectiveness of the new system is evaluated with economic analysis, and the expected benefits and savings are compared with the costs. The cost factors include the development costs and the operating costs and the analysis of these factors determines the deliverable benefits from the system. The economic analysis also considers a time based study to know about the time required to get returns from the investment. Legal feasibility The data processing system should comply with the local data protection act. Operational feasibility Operation feasibility determines the capability of the system to solve the problems. Schedule feasibility This measures how well reasonable the project time table is, and determines whether the deadlines are mandatory or desired. Adaptation With the problems and issues associated with the construction of households, it is proposed to alter or adjust the structure in an environment to suit the new conditions that includes alterations, extensions, improvement, and other works. The three main forms of adaptations include conversion, extension and refurbishment. In addition to this, alteration, conservation, modernization and maintenance also comprise adaptation. A lot of benefits are associated with the adaptation of the existing building instead of demolishing it and constructing a new building after clearing the site this is refurbishment. (Douglas,2002). Technical and operational feasibility A lot of factors favor refurbishment that include the †¢ social factors : that conserve energy and resources, and preserve the historic monuments that avoids a social resistance to this change economic factors: shorter construction periods, keeping the business running, condition of the building, constraints in planning, insufficient funds, necessity to upgrade the structure, high land values, uncertainties such as long term value, loss of investment and constraints in development. (Kwayke, 1994) Economic feasibility Cost control was a problem followed by a variation and pricing of tenders, however, control of the dust and noise occupied the top position of the problem issues. (Egbu,1996). For the feasibility study of a refurbishment work it is important to allot sufficient time in the early stages of the project, in such a way that the design, procurement, and construction can be based on the findings of the feasibility studies. Most of the studies suggest that there are more benefits associated with the adaptation. The benefits are increase in the speed of construction, and when the time for the feasibility study for refurbishment is considered, it is 50 percent less than the time required for a fresh new construction. Adaptation projects have fewer chances for delay particularly from weather. When the refurbishment work begins, there will be external envelopes and the roof covering, and with the case of new construction time is required for demolition, removal of the resulting waste, and for the delivery of the new materials. There will be least disruption in the buildings of the neighbors, and cost to refill is reduced. Delay due to the delivery of material would be very less as most of the required materials already exist. With a thorough feasibility study, it is possible to control the costs with an effective forecasting. The duration of the project will be less; consequently the borrowings and the loss of earnings will be less. There will no problem for the savings for the site security, and the other costs associated with the site establishment and running costs. Other important issue to be considered for the feasibility for refurbishment includes least impact on the environment. The movement of vehicles will be less, least amount of materials that go to the landfill, reduction in the use of new materials and the energy as well as costs associated with it. In addition to this there will be preservation of the heritage as some people argue that some of the architectural features are better than the new erections. Change programme of the company Taking the advantages of adaptation into consideration, the company can take adaptation either as refurbishment, conversion, or alteration in order to make the project feasible. Considering the requirements of the client The surveyor should be in a position to advise the client on the viable alternatives to the new construction, and be able to present them. The total costs for a building project will include the cost of the land, cost of acquiring and preparing the site, cost of demolition and physical preparation, cost of building, professional fees for the whole project, cost of disposal, and the cost of financing. (Ferry and Brandon, 1984). Defining the problem After the details of the problem are clarified, the scope of the decision can be defined. The decision maker should focus the attention on the major aspects of the decision. The decision should be based on the financial situation of the client and a considerable amount of time should be allotted to this activity. Setting the objectives After knowing about the requirements of the client, it is important to consider what is hoped to achieve the decision and the aims to work. The client decision making should be directed towards specific objectives to be achieved within the allotted time and cost parameters. Determining the options This is a creative process, and it is the process of generating the alternatives, that would satisfy the requirements of the client. The thoughts should be focused on producing viable and suitable options, and for this the client, and in the present study adaptation is the viable and suitable option. Deployment phase It is the responsibility of the surveyor to develop an appropriate strategy for deployment. Developing a contingency plan is also required. Control phase The control is exercised upon the feedback of the information from the actual performance when compared with the predetermined plan. (Watson,2009) Feed forward phase This phase involves the critical analysis of the entire decision making activity, and this phase actually involves taking the experience obtained from the previous projects. (Cook and Slack,1984). The key issues to be addressed for building adaptation Suitability of the building †¢ structure of the building †¢ condition of the building †¢ aesthetics †¢ Project brief †¢ sustainability †¢ legal issues †¢ change of use Conclusions Adaptation process can solve the problems and issues of household and commercial building of UK and it is also important to consider the environmental issues while taking a decision on the feasi bility of the construction work. When decision on construction is considered it is important to take decisions on costs and environmental issues. The due consideration should also be given to initial costs and future running costs. These factors should be incorporated into the decision making model. In the present study the project would be feasible when it is refurbished given the advantages associated with the adaptation rather than reconstruction. When all of the above facts are taken into consideration the project is feasible in deriving the profits and good will to the company for its sustainability. Decision making model [pic] References 1. Cook, S. and Slack, N. (1984) Making Management Decisions, Prentice-Hall International Inc, London, UK, ISBN 0-13-547837-5. 2. Douglas, J. 2002) Building Adaptation, Butterworth Heineman, Oxford, ISBN 0-7506-5085-0. 3. Department for Environment and Rural Affairs. (2000) Countryside Survey — Accounting for Nature: Assessing Habitats in the UK Countryside [online], Retrieved from : http://www. defra. gov. uk/wildlife-countryside/cs2000/02/01. htm Accessed February 2007. 4. Egbu, C. (1996) Characteristics and Difficulties Associated with Refurbishment. Constructio n Papers No. 66, CIOB, Ascot. 5. Ferry, D. J. and Brandon, P. S. (1984) Cost Planning of Buildings, BSP Professional Books, London, UK, ISBN 0-632-02403-8 . Firmansyah . A,B et. al(2006) Risk analysis in feasibility study of building construction project: case study -Pt. Perusahaan Gas Negara Indonesia. The Tenth East Asia-Pacific Conference on Structural Engineering and Construction August 3-5, 2006, Bangkok, Thailand Retrieved from http://eprints. qut. edu. au/6551/1/Trigunarsyah_EASEC_10_5. pdf 7. Department for Environment and Rural Affairs. (2000) Countryside Survey — Accounting for Nature: Assessing Habitats in the UK Countryside [online], Retrieved from : http://www. efra. gov. uk/wildlife-countryside/cs2000/02/01. htm Accessed February 2007. 8. Justis, R. T. Kreigsmann, B. (1979). The feasibility study as a tool for venture analysis. Business Journal 9. National Statistics Online. (2005) Population — UK Population Grows to 59. 6 million [online], Retrieved fro m : http://www. statistics. gov. uk/cci/nugget. asp? id=760 Accessed February 2007. 10. Paul Watson (2009) The key issues when choosing adaptation of an existing building over new build Journal of Building Appraisal (2009) 4, 215–223